NWCA Web Store Sales Guide
1. Understanding Our Web Store Offering
Our custom web stores provide a streamlined solution for companies to manage their branded apparel and merchandise. Key benefits include:
- Simplified ordering process for employees
- Reduced administrative overhead for HR and management
- Consistent brand representation across all company merchandise
- Flexible payment options (employee direct purchase or company billing)
- On-demand ordering to eliminate inventory management
2. Types of Web Stores
A. Open/Close Store
- Ideal for: Seasonal ordering, new hire onboarding, special events
- Store open for a set period (typically 2-4 weeks)
- $2.00 surcharge per item for processing and handling
- Net 10 billing available with approved credit application
B. On-Demand Store
- Ideal for: Year-round availability, companies with frequent new hires
- Individual item orders accepted at any time
- $10.00 surcharge per item
- Credit card payment required (no net terms)
3. Pricing Structure
| Item | Cost |
|---|---|
| Store Setup Fee | $300.00 |
| One-time Logo Setup Fee | $100.00 |
| Minimum Order Guarantee | $2,000.00 |
Remember: We offer product pricing at retail rates. Our value is in the service, customization, and convenience we provide.
4. Selling Points and Strategies
- Emphasize Time and Cost Savings: Highlight how our solution reduces administrative work and streamlines the ordering process.
- Customization and Brand Consistency: Stress the importance of maintaining brand integrity across all employee-worn items.
- Flexibility: Showcase how our stores can be adapted for various needs (new hires, seasonal events, ongoing ordering).
- Employee Satisfaction: Point out how easy it is for employees to get company-approved gear.
- Reporting and Insights: Mention the ability to track orders and gather data on popular items.
5. Best Practices for Store Setup
- Recommend 1 logo and 4-6 different garment styles
- Limit garment colors to 1-3 per style
- Ensure logo color, size, and location are consistent across items
- Suggest starting with core items (e.g., polos, t-shirts, jackets)
- Encourage clients to think about seasonal needs
6. Upselling Opportunities
- New Employee Packs: Suggest a standard package (e.g., 5 shirts, 1 jacket)
- Seasonal Collections: Propose themed collections for summer events, winter holidays, etc.
- Gift Cards: Offer as employee rewards or incentives
- Additional Products: Suggest adding popular items like bags, hats, or accessories
7. Handling Common Objections
- "It's too expensive": Focus on the value - time saved, reduced errors, employee satisfaction
- "We don't need that many items": Explain the flexibility of our system and how it can grow with their needs
- "We prefer to handle it in-house": Highlight the complexities and time commitment of managing apparel programs internally
- "We're worried about quality": Emphasize our commitment to quality products and customer satisfaction
8. Follow-Up Process
- After initial store setup, check in within 3-4 days to ensure satisfaction
- For Open/Close stores, contact the client a week before reopening to discuss any changes or additions
- Quarterly check-ins for On-Demand stores to review performance and suggest optimizations
- Always ask for referrals from satisfied clients
Remember: Our goal is to make the company apparel program as smooth and effortless as possible for our clients. We're not just selling a product; we're providing a comprehensive service that saves time, reduces stress, and maintains brand integrity.