NWCA Web Store Sales Guide 2025

Empower your team with an online company store

Table of Contents

1. Sample Store Homepage

Here is a screenshot of a sample company store homepage. Click the image to view it in a larger popup modal.

Arrow Lumber Store

2. Pricing Structure

Store Setup Fee

$300.00

A one-time charge to create and configure your custom store.

One-time Logo Setup Fee

$100.00

We prepare and digitize your logo for apparel decoration.

Minimum Order Guarantee

$2,000.00

This ensures the store meets the necessary annual volume.

Remember: We offer product pricing at retail rates. Our value is in the service, customization, and convenience we provide.

3. Understanding Our Web Store Offering

Our custom web stores provide a streamlined solution for companies to manage their branded apparel and merchandise. Key benefits include:

  • Simplified ordering process for employees
  • Reduced administrative overhead for HR and management
  • Consistent brand representation across all company merchandise
  • Flexible payment options (employee direct purchase or company billing)
  • On-demand ordering to eliminate inventory management

4. Who Needs an Internal Online Company Store?

As companies grow, their needs and pains grow too. If you're experiencing any of these challenges, it may be time to consider setting up an online store for your company:

  • Team members spending excessive time fulfilling internal requests (apparel, business cards, marketing materials, etc.)
  • Difficulty tracking available supplies and missing items when requested
  • Maintaining inconsistent or excess inventory of certain items
  • Employee recognition or uniform programs that are cumbersome to manage
  • Confusion around uniform allotments and payroll deductions for extra uniforms
  • Frequent hassles with exchanges, returns, and shipping logistics
  • Challenges with international shipping and order tracking

If you find your team facing these issues, a dedicated online company store can help streamline operations and cut down on administrative overhead.

5. Types of Web Stores

A. Open/Close Store

  • Ideal for: Seasonal ordering, new hire onboarding, special events
  • Store open for a set period (typically 2-4 weeks)
  • $2.00 surcharge per item for processing and handling
  • Net 10 billing available with approved credit application

B. On-Demand Store

  • Ideal for: Year-round availability, companies with frequent new hires
  • Individual item orders accepted at any time
  • $10.00 surcharge per item
  • Credit card payment required (no net terms)

6. Selling Points and Strategies

  1. Emphasize Time and Cost Savings: Highlight how our solution reduces administrative work and streamlines the ordering process.
  2. Customization and Brand Consistency: Stress the importance of maintaining brand integrity across all employee-worn items.
  3. Flexibility: Showcase how our stores can be adapted for various needs (new hires, seasonal events, ongoing ordering).
  4. Employee Satisfaction: Point out how easy it is for employees to get company-approved gear.
  5. Reporting and Insights: Mention the ability to track orders and gather data on popular items.

7. Best Practices for Store Setup

  • Recommend 1 logo and 4-6 different garment styles
  • Limit garment colors to 1-3 per style
  • Ensure logo color, size, and location are consistent across items
  • Start with core items (e.g., polos, t-shirts, jackets)
  • Encourage clients to think about seasonal needs

8. Upselling Opportunities

  • New Employee Packs: Suggest a standard package (e.g., 5 shirts, 1 jacket)
  • Seasonal Collections: Propose themed collections for summer events, winter holidays, etc.
  • Gift Cards: Offer as employee rewards or incentives
  • Additional Products: Suggest adding popular items like bags, hats, or accessories

9. Handling Common Objections

  • \"It's too expensive\": Focus on the value - time saved, reduced errors, and employee satisfaction
  • \"We don't need that many items\": Explain the flexibility of our system and how it can grow with their needs
  • \"We prefer to handle it in-house\": Highlight the complexities and time commitment of managing apparel programs internally
  • \"We're worried about quality\": Emphasize our commitment to quality products and customer satisfaction

10. Follow-Up Process

  1. After initial store setup, check in within 3-4 days to ensure satisfaction
  2. For Open/Close stores, contact the client a week before reopening to discuss any changes or additions
  3. Quarterly check-ins for On-Demand stores to review performance and suggest optimizations
  4. Always ask for referrals from satisfied clients

11. Communication & Pickup Requirements

To eliminate order confusion and ensure smooth operations, each company should designate a single point of contact (POC). This individual is responsible for communicating with NW Custom Apparel regarding the online store, order statuses, and any questions from other employees. By centralizing all inquiries through one person (e.g., John Doe at ABC Lumber), we can streamline communication and prevent mixed messages.

Once an order is ready, the designated POC picks it up from NW Custom Apparel and verifies the items with our staff. If there are any discrepancies, the POC must report them within 7 days of pickup. This process ensures accurate order fulfillment, helps maintain accountability, and reduces the time spent tracking down missing or incorrect items.

Our goal is to make the company apparel program as smooth and effortless as possible for our clients. We're not just selling a product; we're providing a comprehensive service that saves time, reduces stress, and maintains brand integrity.